Tommy Hilfiger Teams Up with Cadillac Formula 1 for an Exclusive Fanwear Line
Tommy Hilfiger, a well-known name in the fashion industry and part of PVH Corp., is set to launch an exciting fanwear collection specifically for the Cadillac Formula 1 team. This collection will feature not only replica versions of the team's official attire but also an array of co-branded apparel that fans can wear with pride. As we look forward to the 2026 Formula 1 season, more unique items will be introduced throughout key races and memorable moments featuring the drivers.
In its role as the exclusive fanwear partner, Tommy Hilfiger has united with the Cadillac team under a shared vision that aims to redefine American motorsport fashion. This year marks a significant milestone as Cadillac makes its debut on the racing grid as the 11th team.
The fanwear collection draws inspiration from Tommy Hilfiger's established legacy in motorsport while incorporating modern design elements to create pieces that resonate with today's audience.
"This collection embodies our rich heritage in motorsport, transforming it into apparel that you can wear not just at the racetrack, but as part of your daily life," expressed Tommy Hilfiger, the founder and chief creative force behind the brand. "We've designed this fanwear to be multifaceted, merging team spirit with individual style, thus bringing a fresh interpretation of Classic American Cool into contemporary fashion.
Hilfiger further emphasized the collection's purpose: "It strengthens our bond with supporters, offering them a means to connect more deeply with the team through styles that are perfect for everyday wear, not just race weekends. It’s about creating a culture of collectibility where a sense of belonging fuels personal expression, and authenticity is evident in the details of what we wear."
Lea Rytz Goldman, the global brand president of Tommy Hilfiger, added her insights: "This new collection highlights Tommy Hilfiger's enduring legacy within the realm of Formula 1 and acknowledges how the sport has evolved. For decades, Tommy has seamlessly blended fashion with sports and entertainment, and now, with Formula 1 becoming a major cultural phenomenon, we are excited to present our unique perspective. Collaborating with the Cadillac Formula 1 Team allows us to craft classic pieces that are not only stylish and collectible but also specially made for the fans."
The range of replica items includes essentials like driver caps, T-shirts, and polos, all enhanced with moisture-wicking technology and fine detailing. The palette of colors used combines co-branded hues of red, white, and black, embellished with metallic and chrome accents, reinforcing a sense of community and embracing the vibrant spirit of racing culture.
Cassidy Towriss, chief brand advisor for the Cadillac Formula 1 Team, remarked, "This partnership merges two iconic American brands that share a common ethos in design, performance, and cultural significance. By collaborating closely with Tommy Hilfiger, we've developed fanwear that feels authentic, elevated, and true to the identity we aim to establish. The 2026 collection is just the beginning, and we look forward to continuously engaging with fans as we shape the Cadillac Formula 1 Team both on and off the track."
When asked about his enthusiasm for this collaboration, Hilfiger stated, "For over four decades, Tommy Hilfiger has remained at the forefront of sports fashion, always attuned to the pulse of pop culture and driving style innovations — never opting for the safe route. At this moment, the excitement surrounding Formula 1 is undeniable; it's more global and immersive than ever, and people are eager to wear, share, and integrate it into their lives.
"That’s why teaming up with the Cadillac Formula 1 team feels so perfectly aligned. We share an American perspective grounded in ambition, confidence, and entertainment. Fanwear is where our world comes alive, granting individuals a fashionable way to participate in what lies ahead," he continued.
Throughout the season, fans can look forward to a series of collectible drops within the collection, each narrating a dynamic story. City-themed Race Specials will capture the essence of vibrant locations like Miami, Austin, and Las Vegas, showcasing different colorways and localized artwork. Additionally, graphic updates will reflect team identity, race venues, and driver characteristics.
Available in a range of sizes from XXS to XXL, prices for the collection will vary between $39.90 and $229.90.
Tommy Hilfiger has consistently pushed the boundaries of motorsport into new cultural realms, from pioneering partnerships in the 1990s to sponsoring projects like "F1 The Movie." Now, this momentum carries on with the Cadillac Formula 1 Team, whose entry into the circuit signifies a new chapter in the sport, particularly with the announcement of driver Sergio "Checo" Pérez as Hilfiger’s global menswear ambassador.
Fans can expect to find this exclusive fanwear collection on the official tommy.com website, in Tommy Hilfiger retail outlets worldwide, and through select wholesale partners throughout the racing season.
